Monday, 8 May 2017

The Durrells of Corfu Emigrate to Australia

One of Abbey's famous outdoor blackboards.
Abbey's is a leading independent bookshop in Sydney, Australia. Their promotions are simple but effective.  They have two blackboards that they place outside announcing recommended titles inside. Publishers covet a position on the blackboards - only two titles are mentioned on each, four in all - and the books then sell like hotcakes.